Information on data protection

The operators of take the protection of private data seriously. The special attention to privacy in the processing of personal data is an important concern for us. In the following, we would like to explain to you which of your data we store when and how we ensure a secure transfer of your data.

1. Use of personal data

If you provide us with personal information in order to request a wine tasting, an order, an application, a general enquiry, or if we provide your personal data from companies with which you have contacted or from publicly available sources we use them as intended on the basis of Article 6 (1) (f) of the European General Data Protection Regulation (GDPR) and give them as far as necessary for processing – to the human resources department, our affiliated wine companies or commissioned service companies.
In addition, Weingut Pieroth GmbH, as well as the contracted service companies, use your address – and with your separate consent also your telephone number and e-mail address – for the selection process and for information about other products from our house.

Like many other companies, Weingut Pieroth GmbH carries out a credit check. We transmit your data (name, address and possibly date of birth) to infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden (ICD). The legal bases for such transfers are Article 6 (1) (b) and Article 6 (1) (f) of the GDPR. Transfers on the basis of these provisions may only take place to the extent necessary for the exercise of legitimate interests of our company or third parties and not for the interests of the fundamental rights and freedoms of the data subjects who are protection of personal data. Detailed information on the ICD in accordance with Art. 14 European General Data Protection Regulation (EU GDPR), i.e. information on the business purpose, data storage purposes, data recipients, the right to self-disclosure, the right to erasure or correction etc. can be found at the following link:

Weingut Pieroth GmbH requires your personal data for various business transactions. To prevent them from getting into the wrong hands, we encrypt your personal data using the SECURE Socket Layer (SSL) procedure. This is a proven and very secure data transfer method on the Internet.

Persons under the age of 18 should not provide any personal data to us without the consent of their parents or legal guardians. We do not request, collect or share with third parties personal information on children.
Of course, you can object to the use of your personal data for advertising and market research purposes at any time. A short written communication to: Weingut Pieroth GmbH, Burg Layen 1, 55452 Burg Layen is sufficient. Or by e-mail to:

2. Use of cookies

Cookies are data sets that are sent from the web server to the user’s web browser and stored there for later retrieval. We use cookies in accordance with Article 6 (1) (f) GDPR only for the purpose of obtaining information about the use of our homepage and for statistical purposes. The records do not contain any personal information. Any personal data you provide will not be combined. You can prevent the installation of cookies by setting your browser software accordingly.

3. Google Analytics 4

Insofar as you have given your consent, Google Analytics 4, a web analytics service by Google LLC, is used on this website. The responsible entity for users in the EU / EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Nature and Purpose of Processing

Google Analytics uses cookies, which enable an analysis of your use of our websites. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there.

In Google Analytics 4, IP address anonymization is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. During your visit to the website, your user behavior is recorded in the form of “events”. Events can include:

  • Page views
  • First-time website visit
  • Start of the session
  • Visited websites
  • Your “click path”, interaction with the website
  • Scrolls (whenever a user scrolls down to 90% of the page)
  • Clicks on external links
  • Internal search queries
  • Interaction with videos
  • File downloads
  • Viewed/ clicked advertisements
  • Language settings

Additionally recorded:

  • Your approximate location (region)
  • Date and time of the visit
  • Your IP address (in shortened form)
  • Technical information about your browser and the devices you use (e.g., language settings, screen resolution)
  • Your internet service provider
  • The referring URL (via which website / via which advertising medium you came to this website)

Purposes of Processing

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activities. The reports provided by Google Analytics serve to analyze the performance of our website and the success of our marketing campaigns.


The recipients of the data may include:

    • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor under Art. 28 GDPR)
    • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
    • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Transfer to Third Countries

On July 10, 2023, the European Commission adopted its adequacy decision for the USA. Google LLC is certified under the EU-US Privacy Framework. As Google servers are distributed worldwide and a transfer to third countries (such as Singapore) cannot be completely ruled out, we have also concluded EU standard contractual clauses with the provider.

Retention Period

The data sent by us and linked to cookies are automatically deleted after 2 months. The maximum life span of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

Legal Basis

The legal basis for this data processing is your consent according to Art.6 para.1 s.1 lit.a GDPR and § 25 para. 1 s.1 TTDSG.


You can revoke your consent at any time with future effect by accessing the cookie settings and changing your selection there. The legality of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies in advance by setting your browser software accordingly. However, configuring your browser to reject all cookies may result in functional restrictions on this and other websites. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by either:

    a. not granting your consent to the setting of the cookie, or
    • b. downloading and installing the browser add-on to deactivate Google Analytics



For more detailed information on the terms of use of Google Analytics and Google’s privacy policy, please visit and

4. Google Maps

This website uses the product Google Maps of Google Inc. This allows us to display interactive maps directly on the website and allow you to use the card function comfortably. By using this website, you agree to the collection, processing and use of the automatically collected data by Google Inc, its representatives and third parties. The Google Maps Terms of Use can be found at

5. Youtube

We include the videos of the platform “YouTube” of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy:, opt-out:

5. Adobe Typekit fonts

We use external “Typekit” fonts of the provider Adobe Systems Software Ireland based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and thereby provides a guarantee that it will comply with European data protection law (

Right of access and right of objection

You have the right to obtain information about the data stored about you at any time, including the origin and recipient of your data as well as the purpose of the data processing.
You can correct, delete or block your personal data in accordance with the legal regulations.
Please send your enquiry in writing to Weingut Pieroth GmbH, Burg Layen 1, 55452 Burg Layen. Or by e-mail to:

You can also contact our data protection officer at our address.

The privacy policy applies only to content on our servers and does not include the websites linked to our site.

Information according to Articles 13 and 14 GDPR

1. Name and contact details of the controller

Weingut Pieroth GmbH
Burg Layen 1
D-55452 Burg Layen

2. Contact details of the Data Protection Officer

Weingut Pieroth GmbH
To: Data protection supervisor
Burg Layen 1
D-55452 Burg Layen


3. Purpose of data collection, processing or use

The object of the company is the viticulture, the production of sparkling wine and brandy, as well as the processing and trade of such and other beverages. It also covers participation in other undertakings, the management, control and coordination of investment companies, the provision of services, in particular for the participating companies. The company may manufacture, process and distribute other products.
The data collection, processing and use is carried out for this purpose

4. Description of the groups of persons concerned and the relevant data or categories of data

Customer data (e.g. address data, contract data, advertising data);

Prospect data (e.g. address data, advertising data);

employee/applicant data (e.g. personnel data for personnel management and control);

Address data for commercial use;

address data of advertising deniers;

Data from suppliers and external service providers;

to the extent necessary for the fulfilment of the purposes referred to in point 5.

5. Recipients or categories of recipients to whom the data may be communicated

Public and external bodies as a result of legislation, as well as internal and external bodies to fulfill the purposes mentioned under 3. above.

A passing on to third for the commercial use can take place. An appeal against the latter at any time.

6. Duration of data storage

The legislature has issued a variety of storage obligations and deadlines. After expiration of these deadlines, the corresponding data will be routinely deleted. If data are not affected by this, they will be deleted if the purposes mentioned under 3. are omitted.

7. Legal basis of data processing

The processing of the data by the person responsible takes place on the basis of a consent in accordance with Art. 6 para. 1a i.V.m. Art. 7 DS-GVO or on the basis of Art. 6 para. 1 f DS-GMO, to the extent that processing is necessary to protect the legitimate interests of the controller or a third party, and provided that the interests or fundamental rights and freedoms of data subjects requiring the protection of personal data do not prevail.

8. Affected rights

Each affected person has the right of access to the person responsible pursuant to Art. 15 DS-GVO, the right of correction under Art. 16 GDPR, the right to cancellation under Art. 17 DS-BER, the right to restriction of processing according to Art. 18 DS-GMO. In addition, it is possible to contact the supervisor responsible for the person responsible. Consents can be revoked at any time vis-à-vis the person responsible. The revocation of consent does not affect the legality of the personal data processed until the revocation.
The revocation of consent does not affect the legality of the personal data processed until the revocation.

9. Planned data transmission to third countries

Data transfer to third countries will only be carried out while maintaining an adequate level of data protection.

The transmission is covered by corresponding data protection contracts according to the so-called “EU standard contract clause”.

updated on 13.06.2019

© 2024 Weingut Pieroth GmbH. All rights reserved.